Born and educated in Sweden, Sjögren is something of a creative chameleon. She has been a successful fashion designer in Stockholm, organised A-list parties for the Parisian elite, a prop and interior designer in London and most recently, founded cutting edge design agency ‘DO Original’. Sjögren draws inspiration from the relationship between urban life and nature. In practice, influences grow into ideas, ideas take on a shape that she will then translate into media and colour. Once all the details are finalised in her mind, the building process starts and does not stop until the work is complete.

Education
2001     Colour  & design specialist course. Chelsea College of Art.
2000     Lighting design course Chelsea College of Art..
1995     Visual merchandising Medborgarskolan, Stockholm Sweden.
1981-3  French Language & Literature Sorbonne, Paris

Commissions
2007     3D dog sculpture, Purpose Design, London.
2007     3D dog sculpture, privat collector America.
2006     3D dog sculpture, private collector Sweden.
2006     Ongoing site specific interior, private penthouse, Knightsbridge, London.
2005     3D dog sculptures, Firetrap, London.
2002     Large scale print, edition of 10. Swedish private client.

Lectures
2004     Handels Akademin i Göteborg AB, Gothenborg.
2004     Berghs School of Communication, Stockholm.    
2003     Medborgarskolan, Stockholm.    
2003     Resia, Sweden.

Press
2007    June, Vogue Magazine, UK.
2007    March, The First Post  “Over the Rainbow ”.
2007    March, Pharmaceutical Journal.
2007    February, Voyager Magazine.
2007    Embassy of Sweden, website.
2007    February, Real Magazine.
2006    December, London Business Matters.
2006    September,Bridal Buyer, interview.
2006    July, The First Post  “The Butterfly Effect”.
2005    March WGSN, “Global Overview” Emma Coyle.
2005    Winter GS Magazine “Elite European Designers”.
2003    Spanish TV channel, Antena 3  “Un Paso Adelante”.
2002    Summer, Hotline, Virgin Train Magazine,  “Bollywood”.
1997    January, VM International Visual Merchandising Magazine.
1994    Månads Journalen, Mode.

Memberships
London Chamber of Commerce & Industry.
Kultur 1, Sweden’s leading architects and designers association.

Design & Industry
2006     Founded contemporary art practice “DOart ltd”.
2000     Founded design consultancy and window display company  “DO Original”.
1993-96  Started menswear &  womenswear fashion label  “DO Design”.

Design & Consultancy
From 1996 - Ongoing:
Jane Norman
Wholefoods
House of Fraser
Nickerbox
Oasis
Gap
Firetrap
Full Circle
Octopus
Dermalogica
RJM
Make Up For Ever
ABC, Lebanon
Resia

Styling & Interior Design
Private clients situated mainly in Knightsbridge, Marylebone & West Hampstead.
Stylist for Gourmet magazine.
Set design for film production Saints & Demons Ltd.